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Home » ZimVie expands development deal with Brainlab to include co-marketing

ZimVie expands development deal with Brainlab to include co-marketing

August 17, 2023 By Sean Whooley

ZimVie BrainlabZimVie (Nasdaq: ZIMV) announced today that it expanded its cooperation agreement with Brainlab.

Brainlab offers a diversified spine imaging, planning and navigation portfolio. It also provides robotic imaging, surgical assistance and mixed reality to support spinal surgeries.

Westminster, Colorado-based ZimVie and Brainlab undertook a joint project to achieve compatibility between technologies. It aims to combine ZimVie’s Vital and Virage fixation systems with Brainlab’s spine and trauma navigation technologies. These help surgeons plan and execute spinal procedures, accurately place pedicle screws and minimize radiation exposure.

Additionally, ZimVie intends to co-market the Brainlab spine and trauma navigation technologies alongside its existing spine implant solutions.

“We are excited to partner with Brainlab to bring into the operating room differentiated technology aiming at enhancing workflow and accuracy for surgeons and staff,” said Vafa Jamali, president and CEO of ZimVie. “We have been focused on expanding our portfolio with enabling technology to drive greater adoption across our spine portfolio. Our common interest in delivering clinical and economic value to our customers and patients aligns perfectly with ZimVie’s strategic initiatives.”

Rebecca Whitney, president of global spine, called Brainlab “an ideal partner” for ZimVie’s mission. The company wants to make spine surgery more efficient and reproducible without compromising accuracy and safety.

“We will benefit from a complementary customer base with little overlap in existing accounts,” Whitney said. “The introduction of the Brainlab portfolio of enabling technologies to ZimVie surgeon customers represents potential upside for both companies and helps us to make an impact on the lives of physicians and patients.”

Filed Under: News Well Tagged With: Brainlab, ZimVie

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About Sean Whooley

Sean Whooley is an associate editor who mainly produces work for MassDevice, Medical Design & Outsourcing and Drug Delivery Business News. He received a bachelor's degree in multiplatform journalism from the University of Maryland, College Park. You can connect with him on LinkedIn or email him at [email protected].

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