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Home » Fast Five: Stryker launches Mako direct-to-patient marketing campaign, Tivic Health’s $1.4M offering

Fast Five: Stryker launches Mako direct-to-patient marketing campaign, Tivic Health’s $1.4M offering

August 8, 2023 By Danielle Kirsh

Welcome to the MassDevice Fast Five medtech news podcast, the show that keeps you up-to-date on the latest breakthroughs in medical technology. Here’s what you need to know for today, August 8, 2023.

Fast Five by MassDevice · Stryker launches Mako direct-to-patient marketing campaign, Tivic Health’s $1.4M offering

Tivic Health this week announced that it priced a public offering of common stock. The company plans to use the net proceeds for working capital and general corporate purposes. Fast Five hosts Sean Whooley and Danielle Kirsh explain what the offering includes and give details on the upcoming special stockholder meeting.

Masimo’s SedLine brain function monitoring could improve brain monitoring during endoscopy, according to a new study. Find out the key details of the study and how it assesses sedation levels during procedures.

The FDA clearance of Abbott’s Alinity h-series hematology system represents a significant milestone for the company, as it expands its product portfolio in the hematology diagnostics market. Whooley explains how the system works and its significance in the field of laboratory diagnostics.

Several of Biosense Webster’s ablation devices won a new indication from the FDA. Hear which devices received the expanded indication for zero fluoroscopy workflow and how the company picked up this approval.

By engaging patients directly, Stryker aims to educate them about the benefits of Mako robotic-assisted surgery in a new direct-to-patient marketing campaign. Whooley and Kirsh discuss the goal of the campaign and how Stryker will enact this marketing plan.


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Filed Under: Featured, MassDevice Podcasts Tagged With: MassDevice Fast Five

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About Danielle Kirsh

Danielle Kirsh is an award-winning journalist and senior editor for Medical Design & Outsourcing, MassDevice, and Medical Tubing + Extrusion, and the founder of Women in Medtech and lead editor for Big 100. She received her bachelor's degree in broadcast journalism and mass communication from Norfolk State University and is pursuing her master's in global strategic communications at the University of Florida. You can connect with her on Twitter and LinkedIn, or email her at [email protected].

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