Next week, I will be in sunny San Diego to attend the Society for Neuroscience Annual Meeting. My colleague Rob Kinslow will also be there, presenting ways to measure online advertising beyond click-through rates at a breakfast seminar hosted by Nature. You are most cordially invited (PDF).
Measuring ad effectiveness plays an important role in determining the impact of a campaign. The online realm utilizes many tools, and web vendors provide some stats such as click-throughs and interaction rates gratis. But how do you measure the success of your print ads?