iPhone medical app denied 510(k) MIMvista CTO Mark Cain on the torturous journey the company took along the Food & Drug Administration’s regulatory pathway for the imaging app it designed for Apple’s iPhone — only to be denied after a pair of 510(k) submissions.
GE Healthcare offers up a Morsel GE Healthcare releases a free mobile app, Morsel, which suggests simple ways that users can improve their well-being and track health choices. It’s part of the conglomerate’s “healthymagination” initiative, launched last fall with a $250 million equity fund, that aims to support entrepreneurial efforts in diagnostics, healthcare IT and the life sciences.
Johnson & Johnson vet takes helm at WWHI The West Wireless Health Institute appoints its first CEO: Don Casey, the former worldwide chairman for Johnson & Johnson’s comprehensive care group. At WWHI, Casey will help execute the institute’s goal of serving as a catalyst for wireless health innovations, technology incubation, advocacy and education. Casey will help forge and execute the Institute’s global strategy and collaborative efforts across medicine, engineering, technology and business.
Blue Cross, Blue Shield goes mobile in upstate N.Y. Some 35,000 patients in Buffalo, N.Y., with BlueCross BlueShield of Western New York health plans will soon have 24-hour access to their physicians via web cams, phone or secure text messages. BCBS is working with American Well for some of the technology and integrating with Microsoft’s HealthVault personal health platform to better connect patients and physicians. The consultations will allow physicians to access patients’ clinical data, communicate with the patient, e-prescribe and recommend follow-up care. BCBS plans to reimburse physicians for the services.
Brian Dolan is editor of MobiHealthNews, the emerging wireless health industry’s daily monitor.