Toshiba Medical said today it launched the MR Theater, an immersive virtual experience designed for patients underoging magnetic resonance exams.
The company said its MR Theater is designed to give patients a visual focal point to distract them from the exam and encourage them to relax and stay still, which results in more efficient, high-quality imaging.
“Toshiba Medical’s new MR Theater helps our customers address some of the biggest challenges they face with MR imaging, claustrophobia and patient anxiety. By putting patients at ease, clinicians can complete MR exams quickly and capture the high-quality images they need for accurate diagnosis and treatment, all while increasing patient satisfaction,” Toshiba America medical systems CT, PET/CT and MR biz units senior director Dominic Smith said in a press release.
The company’s newly launched MR Theater is compatible with Toshiba’s Vantage Galan 3T and Vantage Titan TM1.5/cSEdition MR machines.
In June, anti-trust regulators in Japan reportedly approved the $6.5 billion acquisition of Toshiba’s medical device business to Canon (NYSE:CAJ), but warned about the deal’s questionable structure.
Toshiba managed to book the sale before the deal actually closed by setting up a holding company with just $300 in assets to skirt Japanese anti-trust regulations. Japan’s Fair Trade Commission said the method may be in violation of antitrust laws, but declined to issue a fine and approved the deal anyway.