By CMR Institute
Healthcare sales teams need to recognize that selling to ACOs requires a more educational approach, says Anthony Slonim, MD, DrPH, CPE, FACPE, President and CEO of Renown Healthand CMR Institute’s Board Chair.
In this one-minute video, Dr. Slonim explains the three things every sales professional should know when calling on ACOs.
- What is the ACO’s area of focus?
- From a clinical perspective, who calls the shots at the ACO?
- How is your product different from its competitors in the market?
Hear more from Dr. Farber during the Feb 27th Inside the C-suite: Strategies for Selling above the Physician webinar and at the upcoming ACOs and Industry: A Collaboration for Value conference , March 26-27, 2015 in Minneapolis.