Medtech sales reps often are an essential presence during surgeries. But worries about the spread of the coronavirus and the availability of personal protective equipment have pushed most reps out of the operating rooms, leaving surgeons without a resource to which they’ve grown accustomed.
Technology startups are stepping forward to reunite surgeons and sales reps virtually while medical device companies seek solutions through collaboration or acquisition. We interviewed several principals in recent episodes of our DeviceTalks Weekly podcast.
Get the full story on our sister site, Medical Design & Outsourcing.