U.S. retail giant Target is taking the initiative to support health startups around the world, with a goal of boosting its wellness product offerings.
Target is launching a new program called “Target Takeoff” that helps wellness startups and businesses network, meet mentors and talk about retail.
The goal of the program is to “support the next generation of entrepreneurs creating accessible affordable, inclusive and inspirational wellness products and services,” according to the Target Takeoff website.
Founders of 10 startup wellness businesses will be flown on Target’s dime to Minneapolis for a boot camp on May 1 through May 5. After the boot camp, the businesses will have the opportunity to prepare virtually for the demo day that will take place on July 25. Demo day is the opportunity for businesses to pitch their ideas to leaders in retail.