Selling anything is tough, but selling medical devices is especially brutal when you consider that learning the massive volumes of anatomy and procedural data is actually the easy part of the job.
The tricky part of medical device sales is applying everything that you learned in training to the operating room, at the same time as your learning how to add value to surgeons, staff while helping to improve patient outcomes. I have compiled a collection of proven tactics that have helped numerous sales reps stand out in the crowd. These ten tips for success in medical device sales are kind of my Medical Device Sales 101 class:
LinkedIn is growing by leaps and bounds. It is considered the pre-eminent business social networking site on the Internet. There are more than 60 million business professionals who have LinkedIn profiles, including an increasing number of surgeons and hospital administrators.
Here is a quick primer on how you can use LinkedIn as a medical device sales representative: