MASSDEVICE ON CALL — In the pre-Obamacare world, medical device companies were able to price their products at a premium, justified by improvements in quality that were in some cases marginal. But premium pricing "typically becomes an easy target for disruption through product innovation in many other technology industries, especially when the market place is crowded with competitors," writes Mohit Kaushal, a partner at Aberdare Ventures in San Francisco.