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The Medical Device Business Journal — Medical Device News & Articles | MassDevice

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Brand and Beyond

Can you handle the truth?

January 28, 2013 By Rob Kinslow Leave a Comment

Honesty

Lance Armstrong’s confession and the Te’o girlfriend hoax are just the latest in a long line of public revelations reminding us that some things are not all they’re cracked up to be – and in fact may be the polar opposite of what we thought they were. Long-running symbols of success, such as Armstrong or the Penn State football dynasty, are exposed as charlatans or as such masters of the cover-up it would make Nixon blush. John Edwards, Arnold Schwarzenegger … who can count the number of politicians touting family values who have betrayed their own families?

Filed Under: Blog, News Well Tagged With: Brand and Beyond , Brand and Beyond, KHJ

The year of the human?

January 7, 2013 By Rob Kinslow Leave a Comment

fireworks

I’ve been interviewing hospital lab folks over the past several weeks, inviting their appraisals of today’s arterial blood-gas analyzers – machines used in ORs, ERs, CVORs and critical care units. These analyzers have become smarter and smarter, not only in terms of their accuracy in reporting results, but in how they detect and correct their own imperfections – some even document their corrective actions, making it easier for the hospital to stay in compliance with regulations governing this branch of patient testing. As one interviewee said, "If it ain’t documented, it ain’t done."

Filed Under: Blog, Healthcare Reform, News Well Tagged With: Brand and Beyond , Brand and Beyond, KHJ

The bench connection

December 4, 2012 By Rob Kinslow Leave a Comment

handshake

Filed Under: Blog, News Well Tagged With: Brand and Beyond, Brand and Beyond , KHJ

The vision thing

November 16, 2012 By Rob Kinslow Leave a Comment

Vision test photo

Filed Under: Blog, News Well, Optical/Ophthalmic Tagged With: Brand and Beyond, Brand and Beyond , KHJ

Hey, St. Jude

October 5, 2012 By KHJ Brand Activation Leave a Comment

By Nadine Choufani

Recently I attended a Lebanese cultural day event at Boston’s City Hall Plaza. Being Lebanese, I was psyched to be there, especially since I had been feeling rather homesick for a few days and figured that Lebanese music and a delicious shawarma were just the things I needed. But even better than that, I also got the chance to represent St. Jude Children’s Research Hospital as a volunteer.

Filed Under: Blog, News Well Tagged With: Brand and Beyond, Brand and Beyond , KHJ

French spoken here : Why you should attend AdvaMed 2012

September 26, 2012 By Rob Kinslow Leave a Comment

Speaker givaway

We had all been reading, the French couple and I, on the three-hour flight back to Boston from Fort Lauderdale. She sat in the window seat with a newspaper, he read from a Kindle, and I fidgeted in the aisle seat, slogging through a slim but dense volume on ancient history. (The problem with being a writer is that you don’t read books; you read sentences, and it slows things down considerably.)

As we began our descent, the flight attendant came by and asked the gentleman to turn off his Kindle. When he didn’t hear her, she leaned over and gently but firmly told him to power down.

Filed Under: Blog, News Well Tagged With: Brand and Beyond, Brand and Beyond , KHJ

What’s out? What’s in? The new rules of medical device marketing

July 12, 2012 By Rob Kinslow Leave a Comment

Bruce Springsteen

For me, one of the most telling moments at last night’s MassDevice Big 100 Roundtable East came when I asked the audience of about 200 to raise their hands if they were going to see Bruce Springsteen when he swings through Boston next month. I wanted to make a point about how The Boss and his longtime manager, Jon Landau, are both creatively and business-sales-minded, as we medical marketing folks need to be.

About three people raised their hands.

Filed Under: News Well Tagged With: Brand and Beyond, Brand and Beyond , KHJ

Of kings, cognac and context: Is device marketing on the rocks?

June 22, 2012 By Rob Kinslow Leave a Comment

Louis XIII of France was kind of an odd monarch to name a cognac after. The boy king was crowned at the underage age of eight in 1610. Later he became known as “the chaste king,” because he stayed married to the same woman and was never known to have any mistresses. Not the randiest of royals.

Filed Under: News Well Tagged With: Brand and Beyond , Brand and Beyond, KHJ

FTC, FDA and CYA

May 30, 2012 By Jackie Gonzalez Leave a Comment

Kardashian Skechers ad

By Jackie Gonzalez, Senior Vice President, Consulting Services, KHJ Brand Activation

The Federal Trade Commission (FTC) recently announced that consumers who bought Skechers Toners are eligible for refunds. You’ve seen Toners or maybe their cousins Tone-Ups,Shape-Ups and Resistance Runners; they’re the athletic shoes (and I use the term loosely) with a convex sole. Think Kim Kardashian, Super Bowl commercial.

Filed Under: Food & Drug Administration (FDA), News Well Tagged With: Brand and Beyond, Brand and Beyond

The other side of the eye chart

May 21, 2012 By Rob Kinslow Leave a Comment

Eye exam

By Rob Kinslow, Sr. Strategist, Brand Communication, KHJ Brand Activation

I’m seeing much more clearly since I visited my eye doctor.

Oh, I haven’t gotten my new vision prescription filled yet. Thanks to my near-blindness, new spectacles knock me back the equivalent of taking the family to see a doubleheader at Fenway Park. (Yeah, that much.) So I’m waiting for a windfall.

Filed Under: News Well, Optical/Ophthalmic Tagged With: Brand and Beyond , Brand and Beyond, KHJ

Got game?

April 24, 2012 By MassDevice Leave a Comment

video gaming

By Tod Brubaker, Creative Director, KHJ Brand Activation

A few days ago, I was having lunch with colleagues at a restaurant near our Seaport offices. We had great Mexican food and a fabulous view of the water.

But what really got my attention was the menu – an iPad. There was one for each of us.

From my days working as a waiter during college, I couldn’t help wondering how many were spilled, dripped and slopped on. Our waitress admitted to trashing 3 of them.

Filed Under: Health Information Technology, News Well Tagged With: Brand and Beyond, Brand and Beyond , KHJ

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