Stryker Corp.’s (NYSE:SYK) orthopedics division launched two new applications today for Apple Inc.’s (NSDQ:AAPL) iPad.
The apps are the company’s first to be specifically aimed at surgeons."Stryker Flipchart," was designed to help orthopedic specialists explain joint replacement procedures to patients. "OpTech Live" is a guide to Stryker Orthopaedics’ products and surgical protocols.
“With the amount of information at everyone’s fingertips today, medical device maker-surgeon interaction can be instantaneous, and medical device makers should be able to provide surgeons with digital access to educational tools that can support their dialogue with self-educated patients,” Stryker Healthcare Innovations senior director Bob Campomenosi said in prepared remarks.
The apps are "only the beginning" of the company’s shift to a digitally-enabled sales strategy, Campomenosi said.
Stryker’s craniomaxillofacial, instruments, endoscopy, communications and neurovascular units and divisions are already using iPads to support customer interactions. The company revealed the apps today at the annual convention of the American Academy of Orthopaedic Surgeons.
