MASSDEVICE ON CALL — The medical device industry has some pretty big hurdles to face, but companies can still land big wins if they can hit the market’s "sweet spot", according to St. Jude Medical (NYSE:STJ) CEO Daniel Starks.
Speaking at the Collaborative’s Minnesota Venture and Finance Conference this week, Starks told the audience that the secret to success for medical device makers is to aim for technologies that help lower the cost of care while improving patient health, Minnesota’s Star Tribune reported.
"That’s always been the sweet spot for medical device technology," Starks said. "There are significant challenges, and it has gotten more expensive, and the time-lines are more uncertain, but the payoff for a well-targeted technology, going after the right disease state, can be just huge."
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