The program launches with experts from KHJ Brand Activation, WebMD & Porzio, Bromberg & Newman discussing the challenges and opportunities facing the medical device industry in today’s market. Informative and provocative, the spark starts here.
Topic: Leveraging New Commercial Models to Engage Physicians & Consumers: Learn about physician and patient use of social, mobile and multi-media platforms; enhancing sales force efforts with intelligent marketing, user level data reporting (leads), deep engagement solutions, OI and digital marketing channels and accountable performance metrics from the leading brand in healthcare media.
Steve Peraino is responsible for leading WebMD’s professional business solutions for pharmaceutical, biotech, and medical device clients and their affiliated agencies. Mr. Peraino has more than 18 years of leadership experience building professional and consumer digital marketing strategies with top-tier pharmaceutical medical device and biotech companies.
Topic: Effective and Compliant: Effective sales and marketing programs are essential for medical device companies to achieve commercial success. That success could be thwarted, however, if the programs and activities are not conducted with compliance at top of mind. In this session, we will highlight hot topics in compliance that are impacting your business. Whether you are nearing clearance/approval, getting ready to launch a new device or you have been marketing a product for years, “operationalizing” compliance is imperative for success in today’s marketplace
Michelle Axelrod brings over 15 years of in-house experience at leading life sciences and related healthcare organizations to her role as Principal, Porzio, Bromberg & Newman and Vice President, Porzio Life Sciences. Michelle offers valuable insights and provides innovative ideas to support business goals while effectively protecting companies and reducing organizational risk. She counsels pharmaceutical, medical device and biotech clients on regulatory, compliance, and distribution licensing issues related to the sales, marketing and reimbursement of marketed products.
Spanning a 25-year career in the life sciences industry, Ed Crowe, Director, Porzio Life Sciences, LLC, has held senior positions in leading companies, including Pfizer, AstraZeneca (through advertising firm, Saatchi & Saatchi), Johnson & Johnson, Abbott Laboratories, and Biomet. He led and managed teams in the areas of sales, marketing, sales training, medical education, R&D portfolio planning/execution, thought leader and medical society interactions, licensing/acquisitions, study group management and compliance.
Topic: Rock the Rules: Rock the Rules is an event within an event. KHJ, a Boston-based brand activation firm, will turn the tables on the unwritten laws of medical device marketing. Expect to be challenged and inspired as brand experts with deep experience in med device lay out four rules guaranteed to turn up the volume on your marketing efforts. Take notes and take note: these are not the Ries and Trout rules you thought you knew—they’re a new take for the new world we’re in. Don’t miss it.
Judy Habib, President/CEO KHJ Brand Activation: Since co-founding KHJ Brand Activation with Greg John in 1986, Judy Habib has continuously evolved the firm’s unique ability to serve up brilliant strategic positioning and actionable, revenue-enhancing sales support. Judy serves on the board of directors of St. Jude Children’s Research Hospital.
Rob Kinslow, Sr. Strategist, KHJ Brand Activation, helps clients forge competitive brand strategies and drive them forward through all channels and communications. He has specialized for most of his career in health-related markets, including hospital, medical device, diagnostics, life science research and drug discovery and development.