Solera Health said today it inked a strategic partnership deal with behavior change company Gain Life, looking to offer mindset-focused, gender-specific approaches to diabetes prevention.
The deal will position Gain Life as part of Solera’s integrated network of chronic disease prevention and management partners, the Phoenix, Ariz.-based company said.
“Currently, the majority of weight loss and diabetes prevention initiatives in the market today are not tailored to the proven health needs specific to each gender, which could possibly account for why over 80% of program participants are typically women. In our work at Solera, we are seeing a huge demand from health plan clients who are increasingly interested in DPPs that meet the specific needs of their diverse population. We believe that through Gain Life’s targeted approach of honoring gender differences in life roles, values and identity has a huge opportunity to improve DPP program engagement for this unique demographic,” Solera Health CEO Brenda Schmidt said in a press release.
Gain Life touted its Diabetes Prevention Program as recognized by the Centers for Disease Control and Prevention, saying the initiative focuses on men and women’s “unique health and wellness needs.” The program includes both the male-focused ManUP health and female focused PowerUP health, 52-week programs designed to curb the risk of developing type 2 diabetes.
“We are excited to enter this partnership with Solera Health as the relationship increases exposure and access to Gain Life’s gender-specific lifestyle change programs for those in need. At a broader level, the relationship affords us the opportunity to be part of the company’s ambitious solution to one of the country’s largest healthcare problems. In our eyes, the more folks that team up and work together to further minimize the behaviors that lead to chronic disease, the better our chances of having of real impact on eradicating these conditions in the long term,” Gain Life CEO Sean Eldridge said in a prepared statement.
Last month, Solera Health said that former U.S. Health & Human Services Dept. head Kathleen Sebelius joined its health advisory board.
The technology platform is designed to unite patients and physicians with non-clinical healthcare providers such as community organizations and national programs. Solera contracts with health plans to bring chronic disease prevention programs, such as the Centers for Disease Control & Prevention’s Diabetes Prevention Program, to its member base.
The announcement comes a few months after Solera raised $4 million in a Series A1 round for the diabetes platform.