The new system is meant to help field sales reps better manage their daily inventory operations — and better serve surgeons’ needs — boosting automation and transparency.
Real-time data will enable smooth matching of customer requirements and product availability, according to S+N.
“The Movemedical solution will help ensure that the right product gets to the right customer – and the right patient – through the provision of clean and accurate data in real-time, empowering our teams to make faster and better decisions,” said Skip Kiil, global president of orthopedics at Smith+Nephew.
“We were able to roll out the program to our entire U.S. Orthopaedic sales force in just over one week, and in the middle of a very busy selling period. This underscores the platform’s ease of integration and the execution of Movemedical’s team,” Kiil said in a news release.
Movemedica CEO Bo Molozcnik described the team at S+N as progressive and innovative. “hey want to change the industry and we are lucky to be the technology partner that helps enable their ambition.”
Smith+Nephew — and many other medical device companies — have sought new ways to boost their sales force’s ability to serve customers amid the COVID-19 pandemic, which has decreased chances for face-to-face interactions. Last fall, the London-based medical device maker signed a deal with Avail Medsystems, a startup that’s bringing a high-level telecommunication system to operating rooms and surgery centers.