MassDevice

The Medical Device Business Journal — Medical Device News & Articles | MassDevice

Home » Fewer sales reps in the OR? Smith & Nephew looks to expand no-frills Syncera program

Fewer sales reps in the OR? Smith & Nephew looks to expand no-frills Syncera program

By

Smith & Nephew looks to expand no-frills Syncera program

Smith & Nephew (FTSE:SN, NYSE:SNN) plans to expand its Syncera pilot program, which replaces OR sales reps with an automated system, into 3 more markets, CEO Olivier Bohoun told investors yesterday.

Syncera, a "no frills" program for the British medical device company’s orthopedics business, aims to cut implant prices in half by removing sales representatives from the operating room and replacing them with an automated technology solution.

Smith & Nephew launched Syncera last summer in the U.S. as part of a pilot program aimed at cutting hip and knee replacement device prices by 40% to 50%. At the time, company officials estimated the target market for Syncera at 5% to 10% of U.S. hospitals.

Bohuon told investors at the J.P. Morgan Healthcare Conference in San Francisco yesterday that the company is very satisfied with the results from the pilot and plans to expand the system in Australia, New Zealand and parts of the European Union.

Bohuon called the program "disruptive of the commercial model," noting that Smith & Nephew is seeing profit margins "equivalent with the classic old-style business."

Hospitals performing 700 procedures a year with the Syncera system will save an average of about $4 million in cash over 3 years, he said.

In case you missed it

RSS From Medical Design & Outsourcing

  • These 10 medtech companies put a lot into research
    Of the 100 largest medical device companies in the world, these 10 have spent the largest portion of their budgets on research and development. Here’s a look at what they produced. Each year, Medical Design & Outsourcing compiles a list of the top 100 medical device companies across the globe and ranks them based on… […]
  • 3B Medical wins EUA for mask decontamination in nursing homes
    3B Medical announced that it received FDA emergency use authorization (EUA) for the use of its Lumin UVC system for N95 mask decontamination. Lumin is designed for cleaning CPAP accessories but is also used as a multi-purpose sanitizer, 3B Medical said in a news release. The FDA EUA allows for the use of Lumin by… […]
  • Medtronic reorg could open door to more contract manufacturers
    Medtronic’s recently announced reorganization plan may provide quicker decision times for companies looking to work with the medtech giant’s new business groups. In an exclusive interview in this week’s DeviceTalks Weekly podcast, CEO Geoff Martha said the reorganization would “collapse the matrix” established by its $42.9 billion acquisition of Covidien in 2015. The mega-merger left… […]
  • Spartech acquires TufPak
    Custom packaging manufacturer Spartech announced today that it acquired stock engineered plastic film manufacturer Tufpak for an undisclosed amount. Ossipee, N.H.-based Tufpak develops plastic films designed for biohazard bags, medical devices and biopharma packaging, according to a news release. The company’s autoclave bags and pouches are used for biohazardous waste containment, transportation and disposal that… […]
  • Aidoc, Imbio partner on AI to detect blood clots
    Aidoc announced today that it is partnering with Imbio in an effort to provide an end-to-end AI solution for pulmonary embolism (PE). The goal of the collaboration between Aidoc and Imbio is to improve the efficiency and quality of pulmonary embolism detection and treatment, according to a news release. “Achieving the value of AI in… […]
  • Biomodex names new U.S. sales VP
    Biomodex today announced the appointment of Bill Perusek as VP of U.S. sales. In this new role, Perusek will help Boston-based Biomodex grow its U.S. sales organization over the next few years, offering training and rehearsal solutions across multiple medical specialties, such as neurovascular, structural heart and endovascular. “We’re thrilled to welcome Bill to the… […]
  • Biocoat adds business development director
    Biocoat announced today that it has added Joshua de Freitas as business development director. The expansion of the business development team will support the increased interest in and use of Biocoat’s new Hydak UV coating as well as upcoming additions to the Horsham, Pa.-based company’s coating services capabilities. “Josh will be tasked with expanding customer… […]
  • Advanced Power Products expands facilities, staff
    Advanced Powder Products recently announced that it has completed construction on a new 25,000-square-foot manufacturing building. The new building houses a quality lab, increased processing capabilities, automation development and a research and development center, according to Philipsburg, Pa.-based Advanced Power Products. The company also plans to hire skilled engineers and technicians, as well as entry-level… […]
  • Stratasys adds ‘ultra-realistic’ 3D-printed bone modeling
    Stratasys announced that it has added biomechanically realistic bone capabilities to its J750 Digital Anatomy 3D printer. Backed by clinical research, the software upgrade enables the systems to mimic porous bone structures, fibrotic tissue and ligaments so medical professionals can create models that behave just like human bone, according to the Eden Prairie, Minn.-based company.… […]
  • 5 medtech companies win coveted Tekne awards
    Five medtech companies recently won some of the top technology awards in the state of Minnesota, known as one of three major medical device hubs in the U.S. The companies competed for the Minnesota Technology Association annual Tekne Awards, which included categories ranging from artificial intelligence and machine learning to “technology for good.” “The Tekne… […]
  • Spectrum Plastics acquires PeelMaster Medical
    Spectrum Plastics Group announced that it has closed on the acquisition of PeelMaster Medical Packaging. Based in Niles, Ill., PeelMaster is a full-service converter of sterile flexible packaging to the medical device market. Founded in 1989, PeelMaster produces pouches, header bags and die-cut lids for medical applications. PeelMaster has been an authorized converter of DuPont… […]

Leave a Reply