ReSound introduced a hearing aid system it says can boost the outer ear’s natural ability to direct and amplify high frequency sound while also reducing wind noise.
Its Remote Microphone Technology also provides users a more appealing cosmetic look by tucking the microphone in the concha cymba area of the external ear, according to the Bloomington, Minn.-based company.
“Remote Microphone Technology is a very attractive alternative for hearing aid users that have an aversion to behind-the-ear instruments,” Chief Audiology Officer Laurel Christensen said in prepared remarks.
“The placement of the microphone in the concha cymba not only hides it from view, but also improves acoustic performance,” she said.
ReSound, owned by GN ReSound Group in Denmark, controls 15 to 17 percent of the $1.2 billion wholesale hearing aid market. Last summer, the company introduced technology that can wirelessly stream sound from a television, cell phone, computer, and even iPod to a patient’s hearing aid.
ReSound’s chief competitor is Starkey Laboratories Inc., based in Eden Prairie, Minnesota.