Syneron Medical Ltd. (MKT:ELOS) consolidated its consumer business into a new spinout called Syneron Beauty.
The subsidiary of the Yokneam, Israel aesthetic device company will conduct the sales, marketing and distribution of all of Syneron’s consumer products. That includes Syneron’s home-use partnership with Procter & Gamble, the Tända light therapy products, the Mē hair removal system and the Fluorinex teeth whitening system.
The new unit will be led by Fabian Tenenbaum, who previously served as Syneron’s CFO.
The company also announced that the Mē home-use hair removal product has been launched in United Kingdom and will be distributed by HoMedics Inc., a leading health and wellness product company in more than 3,000 pharmacies across the country.
