The program, which is loosely based on Guy Kawasaki’s book, “Art of the Start,” is in its third year, according to Enterprise Forum board member and program chairwoman Anne Stoner.
Stoner, who is also CEO of Technology Insurance Special Risks LLC in Wellesley, Mass., said this is the first year the program has chosen medical devices as an industry track. Last year the program started a clean energy unit.
She described the program as perfect for anyone with five to 10 years of experience in the medical device field who’s decided they want to strike out on their own and start a company. However, despite the connection to MIT, the program isn’t geared toward fostering technology, filing for patents or protecting intellectual property.
Rather, Stoner said, “This program is really geared towards making a CEO.”
The course, which runs through November, includes sessions on regulation, positioning, pitching, “bootstrapping” and “rainmaking.” Each class will also feature lecturers from the medical device industry, including MassDevice blogger and attorney Karin Gregory.
Stoner said the Enterprise Forum runs three Start Smart programs each year.
For more information, check the forum’s website.