After announcing their merger last month, medical product development firms Smithwise and Catapult Product Development have rolled out their new brand, Archimedic.
“As we brainstormed a new name, we knew we wanted it to reflect the medical device industry we serve,” said Eric Sugalski, CEO of the joint entity, in explaining in a news release how they settled on the name. “But we also latched onto this character of Archimedes. He was a truly remarkable figure in ancient history — an engineer, mathematician, inventor, and strategist. Though he discovered solutions to different types of problems in a long-ago era, our team takes inspiration from his creative legacy as we solve modern-day healthcare challenges.”
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