Ishrak spoke at OCTANe’s Medical Technology Innovation Forum (MTIF) this week about the opportunity and responsibility medical device companies have when it comes to adopting value-based care models. In this future, Ishrak sees healthcare as an “economic driver, and not a cost driver.”
Moving to value-based care, according to Ishrak, starts with challenging medical device companies to apply the same rigor of collecting and applying objective data about economic value as is currently applied to collecting clinical value data. “We have to have the courage to apply the same degree of precision to demonstrate economic value as we do for clinical value,” he said.
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