Medtronic (NYSE:MDT) said today it is contributing a contemporary art sculpture to be placed in Medtronic Plaza outside the Minnesota Vikings’ U.S. Bank Stadium.
The 25 foot tall, 107 foot long statue, named “The Horn” consists of 2 flowing ribbons, with inside surfaces polished like mirrors to reflect the faces of viewers. The company said the spiral shape of the statue is meant to represent a Gjallarhorn, a large Viking sounding horn associated with the sports team.
“The Horn is a visible icon representing partnership and progress – not just on a football field, but in our community. We hope this sculpture is enjoyed by everyone who comes to visit Medtronic Plaza,” global communications and corporate marketing veep Rob Clark said in a press release.
Installation of the sculpture is expected to be completed in August this year, the Fridley, Minn.-based company said.
“This unique monument continues the Vikings theme of connecting with the community and our fans throughout their stadium experience, beginning with the first step they take on Medtronic Plaza. We believe The Horn will serve as another gathering spot for fans and we hope it will help create lasting memories of their experience at U.S. Bank Stadium,” Vikings COO Kevin Warren said in prepared remarks.
Last September, Medtronic signed a 10-year partnership with the Minnesota Vikings NFL team that includes sponsoring the Medtronic Plaza, a square connected to the team’s stadium.
The deal will put Medtronic’s moniker on the 3-acre gateway to the U.S. Bank Stadium the team plays in, as well as a community service program with the team and a permanent display of the company’s technological innovations inside the stadium.
The plaza will see heavy traffic, according to Medtronic, with 85% of attendees estimated to enter the stadium through the now-branded plaza space.
