Medtronic (NYSE:MDT) said today it is exclusively sponsoring the Insight Center, a collaborative program between the Harvard Business Journal and the New England Journal of Medicine focusing on value-based healthcare.

The Insight Center aims to provide an online forum for leaders in policy, medicine and academia, Medtronic said. This year’s theme for the center is “Measuring costs and outcomes in healthcare.”

“We are proud to support this collaboration with HBR and NEJM to drive meaningful dialogue from thought-leaders across healthcare about how we can transform the incentives in healthcare today to focus on outcomes. Today in our service-based systems, we pay for each step in patient care regardless of outcome; however, it’s becoming increasingly clear that we must collaborate to shift this to a model that focuses on and rewards improved patient outcomes,” Medtronic CEO Omar Ishrak said in a press release.

Medtronic will both sponsor the center and provide perspectives on related topics through it’s own website, the Fridley, Minn.-based company said.

“The topic of how to improve quality and outcomes in healthcare while lowering costs is vitally important. We’re pleased to offer a forum that will advance this discussion and highlight best practices,” Harvard Business Review editor in chief Adi Ignatius said in prepared remarks.

As part of the launch, the center will host two webinars focusing on value-based healthcare over the next few weeks, Medtronic said.