Say hello to MassDevice +3, a bite-sized view of the top three med-tech stories of the day. This feature of MassDevice.com’s coverage highlights our 3 biggest and most influential stories from the day’s news to make sure you’re up to date on the headlines that continue to shape the medical device industry.
3. Medtech storytelling in the era of comparative effectiveness
The new rule of medtech storytelling is to bake comparative effectiveness into your brand from the very beginning – from product concept and development to pre-market and post-market clinical studies.
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2. Medical device tax: How much are companies paying for healthcare reform?
A list of some of the tax tabs for medical device companies for the medical device excise tax during the 1st quarter.
1. Wright Medical’s pilot program on rep-less sales process worth watching
The recently announced Wright Direct program from Wright Medical looks to take sales reps out of the process for a small portion of its business.
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