A new collaboration aimed at gauging physicians’ attitudes toward medical device companies in the orthopedic and cardiovascular spaces
MassDevice is proud to announce the release of the Innovation Pulse, powered by MedPanel, a free service for our readers in the medical device industry.
The Innovation Pulse is a quarterly survey of orthopedic and cardiovascular surgeons, designed to determine which firms the medical community believes are the most innovative companies in these dynamic markets. The Pulse is the co-creation of MedPanel, a Cambridge, Mass.-based market research firm for corporate and financial clients in the life science industry, and MassDevice.com, the online business journal for the medical device industry.
Download the MedPanel Innovation Pulse, exclusively on MassDevice
“The Innovation Pulse is just one of many ways MassDevice is looking to change the way people view this industry,” said publisher and co-founder Brian Johnson. “Our goal is to provide a unique perspective on the business story behind devices and the companies that create them. Given that utilization data for medical devices is hard to come by, we believe physician sentiment is an invaluable tool for gauging what the market thinks of companies and their products. We’re thrilled to be teaming up with MedPanel and to be able to provide this service to our nearly 100,000 readers in the medical technology space.”
MedPanel, with its network of 500,000 physicians around the globe, is uniquely qualified to serve as a temperature-taker for the device industry, said vice president of research Scott Packard.
“One of the stunning realities is how market perception can differ from corporations’ closely held beliefs,” Packard said. “Truth be told, it’s the users of technology who create and define the perception of a company’s ability to innovate — they define the reality of corporate innovation. The good news for industry is that understanding the market’s perception is the first step to adjusting that perception in a favorable way, both through technology and through marketing.”
The Innovation Pulse will be released each quarter throughout 2011. Follow this link to download the first edition.
About MedPanel: MedPanel offers market research solutions for corporate and financial clients in the Life Science industry. Our custom solutions are built around a global network of experts, efficient online research methods, and a seasoned research staff that understands the unique complexities of each industry and partners with you to define your objectives, identify experts, and elicit and synthesize relevant information because data driven decisions are the best decisions. Visit www.medpanel.com.
About MassDevice: MassDevice.com is the online journal of the medical devices industry, providing day-to-day coverage of the devices that save lives, the people behind them, and the burgeoning trends and developments within the industry.