Inspire Medical Systems (NYSE:INSP) said yesterday that it has rebranded its sleep apnea alternative and launched a new website.

“While our name and focus on patient outcomes remain the same, our brand identity and website, InspireSleep.com, have evolved to ensure prospective patients can easily learn about our innovative sleep apnea treatment,” said company president & CEO Tim Herbert in a news release. “Our updated website improves patient education by encouraging website visitors to learn more about Inspire therapy and connect with an Inspire trained medical professional.”

“Our focus is on building meaningful and emotional connections. When people struggling with CPAP visit our website, they will find answers to their questions and be able to connect with a medical professional to learn more about our innovative treatment option,” added Martin Abrams, VP of marketing & customer experience.

Minneapolis-based Inspire Medical makes an eponymous device designed to treat obstructive sleep apnea using hypoglossal nerve stimulation. The company also said launched a new advertising campaign called, “A Button” to “show how simple it is to get relief from sleep apnea with just the click of a remote.”