It’s actually possible for medical device companies to run into trouble in opposite ways, according to Huzefa Neemuchwala, VP of North America education solutions at Johnson & Johnson Medical Devices.
On one side, worries about Google or Amazon eating their lunch cause medtech companies to rush into digital enhancements without appreciating the significant supply chain reworks and marketing and sales shifts involved, Neemuchwala explained during a panel at the Medtech Conference in downtown Minneapolis today. On the other side, it’s dangerous to sit back and relax because digital tools have made it easier for startups and entrepreneurs to jump into the space.
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