Healthy Is As Healthy Does: StoneArch is a Marketing “Insider” for Medical Device Industry

With all the compliance requirements of a highly regulated industry, medical device marketing could fall victim to safe messaging that lacks effectiveness. Fortunately, medical device companies have a knowledgeable, trusted marketing partner who can navigate the regulatory landscape while offering the creative strategy to communicate with impact

Launched in 1984 as Media Productions by founder and board chair Judy Kessel and CEO Jerrold Gershone, StoneArch has grown from a small video production house to a full-service marketing agency that specializes in marketing, creative services and strategy for medical device and healthcare companies. Areas of expertise include branding, design, illustration, digital, social media, video and animation.

StoneArch partners with industry-leading companies from around the world on strategic planning and creative execution across every media platform.  The agency has marketed more than 500 medical devices for clients including Medtronic, 3M Health Care, Boston Scientific and Terumo Heart. 

Learn more about StoneArch’s solutions for medical device companies

“In many ways, we’re ‘insiders’ when it comes to medical device marketing, yet we offer strategic and creative perspective from outside the industry,” says Jessica Boden, president of StoneArch, who brings nearly two decades of industry creative experience to the agency.  Nearly half of StoneArch staff possesses healthcare and medical device experience.

Future-forward Innovations for Medical Device Marketing

This “insider” experience and perspective positions StoneArch to be more than a service provider but to offer solutions-oriented products as well.  StoneArch has increased its focus on product development with the launch of Volley, its customizable, iPad mobile selling platform built with medical device selling in mind.  "Given that almost all medical device manufacturers are very dependent on a direct sales force to help sell their products, we said there’s got to be a way to help them do this better," Boden said.

Delivering Beyond the Device
To complement its medical device work, StoneArch partners with clients to deliver advertising messages related to health conditions or diseases.  Gershone agrees: “It’s all about creating that impactful message that helps our partners differentiate themselves from the competition.”

In addition, StoneArch has been recognized by leading organizations, including the Medical Marketing & Media Awards, Telly Awards, Trailblazer Awards and Webby Awards, and StoneArch consistently lands top rankings for business and marketing publications.