Group purchasing organization goliath Premier health care alliance inked a new deal with EndoChoice Inc. for the Alpharetta, Ga.-based company’s gastrointestinal devices.

The deal gives Premier members access to special pricing and terms for EndoChoice’s gastroenterology products and supplies.

"EndoChoice has a sole focus on the gastrointestinal endoscopy market, giving us unique insight into the needs and challenges of specialists treating a wide range of gastrointestinal diseases," said Gregg Costantino, EndoChoice’s vice president of sales in prepared remarks. "We are pleased to partner with Premier to offer its members access to our broad, GI product line."

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Premier signed contracts earlier this year with med-tech giants Covidien (NYSE:COV), Medline Industries, and Siemens AG  (NYSE:SI).

Hospital GPOs have been vocal about signing contract recently, perhaps in response to Medtronic Inc.’s (NYSE:MDT) headline-making, Wall Street-pleasing decision to cut several contracts worth an estimated $2 billion a year for its cardiovascular and orthopedic products with Irving, Texas-based GPO Novation in February.

Novation Group inked a deal with Cook Medical last week for its supply of central venous catheters including its Spectrum minocycline and rifampin impregnated catheters, used to reduce the risk of catheter-related bloodstream infections.

The contract will go into effect January 1, 2012.

"As demonstrated by these agreements, suppliers continue to find value in the Novation relationship," Novation VP of contract and program services Michael Vintges said in a press release in July. "Suppliers find that participating in our contracts provides increased brand awareness and market share through access to the members we serve."