True to the rumors, tech giant Google (NSDQ:GOOG) unveiled a previews of its Google Fit health and fitness tracking project, solidifying the company’s vault into an arena that has been a major draw for consumer tech companies this year.
Google revealed few details about Fit, other than saying that developers can build new programs to cull health and activity data from other apps and devices, and the company made no mention of developing sensor-laden wearables of its own during this year’s Google I/O developers’ conference.
Google also announced partnerships with several electronics companies and app-makers involved in early phases of the Fit project, included Adidas, Nike Plus, Runkeeper, LG, HTC and others.
The Fit initiative rivals parallels an announcement made earlier this year by arch-rival Apple’s (NSDQ:AAPL), which unveiled its HealthKit initiative and Health app, that similarly aggregates data generated by wearables, wireless scales and apps.
But Apple wasn’t the 1st of the major players to reveal a significant play in digital health. Samsung (LON:BC94) beat rivals to the punch this year when it unveiled its "Simband" platform for sensor-enabled wearables and mobile devices and the SAMI platform for aggregating biometric data with other technologies.