MASSDEVICE ON CALL — Medical device wholesalers are increasing their "generic" offerings, a trend that may pose new problems for an industry already under pricing pressure.
Wholesale device giant Cardinal Health announced last week that it will increase its budget-friendly generic offering for mending broken bones through its new "Orthopedic Solutions" initiative, which may represent 30%-50% savings on some products.
"U.S. health-care providers are ready to support a simpler, more transparent, fair-priced orthopedic business model," Cardinal Health’s Lisa Ashby said in prepared remarks.
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