Stork offers a continuous and accurate view of a baby’s health data. It leverages Masimo’s noninvasive neonate monitoring technologies.
Masimo’s smart home baby monitoring system officially received its clearance on Dec. 15. The company already began its U.S. rollout to major retailers in August, having kicked off its initial launch in May. BTIG analysts Marie Thibault and Sam Eiber say the company plans to ramp up to around 250 outlets by year-end. They expect approximately 1,000 by 2024.
According to the analysts, prices range from $249 to $549, depending on the bundle for the Stork system. They say Masimo projects a market opportunity for Stork at around $500 million, making it a “premium segment” in baby monitoring.
“We remain bullish on Stork since we believe this represents an adjacent market opportunity that is closest to [Masimo’s] strengths in healthcare technology,” the analysts wrote. “We wait for more details on the indications for use once it is published on the database. We do not make any changes to our model at this time.”
More about the Masimo Stork system
Masimo designed Stork with noninvasive sensing technology that tracks pulse rate, oxygen saturation (SpO2), and temperature. With 2K quad high-definition (QHD)-capable video, parents monitor their baby through a companion smartphone app.
Stork’s user-friendly interface allows parents to customize room condition alerts, view historical data and receive sensor status notifications. With hospital roots, Masimo safeguards sensitive data on Stork with its AES-256-bit encryption.
The Stork system comes in multiple configurations. The flagship Stork Vitals+ includes a boot with a sensor, video camera and mobile app. This ultra-soft, medical-grade silicone boot conforms gently to the baby’s foot and comes in three sizes. Stork’s high-resolution camera provides nighttime vision and two-way audio through the camera, plus room condition monitoring. All components connect to the app.
Masimo CEO Joe Kiani said of Stork in May 2023: “With Stork, our goal is to improve the parenting experience through a seamless, thoughtful integration of advanced and trusted health technologies that bring real data to parents.”
