The Cooper Companies operate through two medical device markets: CooperVision, which markets a broad range of contact lenses throughout the world, and CooperSurgical, which offers a broad range of medical devices, diagnostic products
and surgical instruments and accessories used primarily by gynecologists and obstetricians. The company pursues a consolidation strategy by acquiring key treatment niches within this highly fragmented market. The Delaware-based corporation, started in 1980, caters mainly to the American market. Although the visual sector is highly competitive and the surgical division assumes risks associated with acquiring branches, the company has seen growth in net income since 2008.