In the new role, Colella oversees the commercial and marketing operations at the Cambridge, UK-based company. It marks another C-suite appointment for CMR Surgical, which earlier this year appointed Supratim Bose as its new CEO.
Colella offers experience in the medical device industry and a senior leadership background in the hospital providers sector. His appointment comes as CMR Surgical accelerates its commercial installations of the Versius surgical robot.
Versius is a small-scale system with collaborative arms and bedside units for direct patient access. It also features freedom of port placement to best suit the needs of each patient. CMR Surgical designed Versius to enable surgeons to perform more minimal access surgery. Its minimally invasive approach assists surgeons accessing the lungs, thymus and esophagus.
CMR Surgical raised $165 million to support Versius in September.
“Massimiliano’s reputation in the medical devices industry speaks for itself and I look forward to working with him as part of our leadership team,” Bose said in a news release. “Our relationships with customers are of the utmost importance, and having Massimiliano’s depth of knowledge of both leading commercial operations of medical device companies as well as his direct hospital group experience will be a real asset to us at CMR.
“We have a unique differentiation with Versius in one of the fastest-growing segments of the medtech industry. Massimiliano joins at the opportune time to maximize on those factors, for the benefit of hospitals, surgeons, and patients around the world.”
More about new CMR Surgical CCO Massimiliano Colella
Colella joins CMR Surgical from Evercare Group, where he served as group CEO and a board member. He has more than 30 years of senior healthcare leadership experience, which includes senior roles at Johnson & Johnson and Smith+Nephew.
At J&J, he held responsibility for all medical device companies within the Central Eastern Europe and Emerging Markets regions. He also served as president of the J&J corporate legal board across all sectors in the Czech Republic. At Smith+Nephew, he held a number of posts, including EVP and president of Europe, the Middle East, Africa and Canada. There, he also held responsibility for driving the surgical robotics unit.
“I have worked in healthcare, with a focus on MedTech, for my entire career both in emerging markets and across established regions and markets such as Europe, Japan, Australia and Canada,” Colella said. “I know from my experience alongside hospitals that Robotics Assisted Surgery is the future. Having led a large hospital group, the momentum and need for surgical robotics is only growing, both to bring more equity of care for patients, and to look after our surgical workforce. I am truly honoured to have the opportunity to join a dynamic company such as CMR and help to bring Versius to more hospitals around the world.”
