It seems that $17 billion a year in MRI equipment just isn’t enough to satiate GE Healthcare.
The massive Fairfield, Conn.-based conglomerate is moving into a new line of business, shifting away from large equipment to a line of about 50 smaller — and much cheaper — medical devices.
Last week, the company announced details of its “Healthymagination” program, a $3 billion initiative (complete with flashy website) to develop products and service innovations over the next six years. The goal is to lower costs and increase access to quality healthcare by 15 percent.