Bose just introduced FDA-cleared, direct-to-consumer hearing aids for adults with mild to moderate hearing loss.
Users can use a smartphone app to fit, program and control a SoundControl hearing aid without a doctor visit, hearing test or prescription, according to Framingham, Mass.-based Bose. Each hearing aid will retail for $849.95 starting May 18th in five states: Massachusetts, Montana, North Carolina, South Carolina, and Texas, with nationwide availability to follow.
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