Brad Perriello, MassDevice staff
With about 265 exhibitors crowding the floor, one challenge here at the 2009 BioMEDevice conference in Boston is catching the eye of as many passing attendees as possible.
NT Medical‘s answer is Charlie, a skeleton that materials manager Amanda Gallagher affectionately refers to as her “ex.”
Wilmington-based NT Medical, a division of design, development and contract manufacturer Neu-Tool Design Inc., isn’t the only exhibitor to take a creative approach to their booth.
A few rows over at Lighthouse Technical Sales, president Larry Knight presides over a four-by-eight-foot model train layout.
Knight tells MassDevice it takes about four hours to set up the model train layout, which includes a drive-in movie theatre (complete with an LCD screen displaying the Nashua, N.H.-based manufacturer’s reps interconnects, circuit boards and power source products, streets made of circuit boards and, of course, a locomotive bearing the Lighthouse logo).
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“It’s nice because people who are engineers stop by,” Knight says of his eye-catching booth. “They’ve seen enough of candy jars and barrels of pens.”
Then there’s Zeke.
That would be Zeke the Zebra, a stuffed animal adorning the Barcode ID Systems booth. Marketing director Julie Leonard says the zebra is the mascot for one of the Atlanta-based systems integrator’s suppliers, Zebra Technologies.
“We get a lot of comments on Zeke,” Leonard says. “He’s been with us a long time.”
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(Above: Amanda Gallagher and her “ex,” Charlie; the Lighthouse Technical Sales locomotive; and Barcode ID Systems mascot Zeke the Zebra.)