As VP of marketing, Miras will focus on enhancing the automated external defibrillator company’s brand identity, driving awareness and leading the company’s marketing strategy. She hopes to increase Avive’s AED presence in key markets and improve sudden cardiac arrest outcomes through faster, more connected care.
“I am honored to join Avive’s leadership team at such a transformative time for the company. The opportunity to lead the marketing efforts for a mission-driven organization that is reshaping the AED industry motivates me. At Avive, we’re driven by a simple truth: the status quo is no longer acceptable. For decades, cardiac arrest survival has been stagnant, but we have the power to change that. We’re here to lead a revolution in pre-hospital emergency care, inspired by the vision of our founders, to give every life the opportunity to be saved when it matters most,” Miras said in a news release.
Most recently, Miras was head of marketing and strategic partnerships at Medivis where she spearheaded strategic initiatives that led to significant market share growth, according to the company. She has also served as director of marketing for Butterfly Network and helped lead the company through its IPO.
“What excites me most about Avive is the unwavering commitment from a team so passionate and dedicated to making a real, tangible difference,” Miras said. “It is clear that Avive believes in transforming moments of loss into stories of survival. Each of us has felt the pain of losing someone we love, but through our innovative technology, we bring hope. My personal vision is to ensure that in those critical moments, we can be there for the people who mean the most to us—so that another shared meal, another story told, and another cherished memory can be made with our loved ones.”
