My colleagues here at Seidler Bernstein know one of my dirty little secrets: I like to collect slogans from trucks and vans.
Okay, maybe it’s not all that sinister. More like a guilty pleasure. Because it’s fun for a brand strategist like me to see how some businesses summarize what they’re all about in one line. Really, those billboards rolling down the highway are in effect the front lines of Brand America. We’re constantly exposed to their messages.