“We don’t want to put the watch through the Food & Drug Administration process. I wouldn’t mind putting something adjacent to the watch through it, but not the watch, because it would hold us back from innovating too much, the cycles are too long. But you can begin to envision other things that might be adjacent to it – maybe an app, maybe something else,” Cook told the Telegraph this week.
As for the watch itself, Cook stressed the health benefits it offers to people who track their activity level and heart rate, citing an incident that he claimed ended up saving a high school athlete’s life.
“He is a football player, a senior in high school. He learnt from his watch that his heart rate was elevated; he mentioned it to his trainer who became very worried about it. He sent him to the doctor and the doctor told him he would have died the following day had he not come in. Basically his organs were shutting down,” Cook said.