Amendia rebrands under acquired company moniker Spinal Elements

Amendia said today it is rebranding under the moniker Spinal Elements, the name of a company it acquired in April this year.

The Marietta, Ga.-based company said the change “reflect’s the company’s dedication to developing novel medical device technologies, biologics and instrumentation to create positive surgical outcomes,” according to a press release.

“We know surgeons want access to the most advanced spinal surgical technology to manage their patients’ outcomes. To that end, we will continue to provide them with the innovative tools they need to best navigate their patients’ care programs,” prez Jason Blain said in a prepared statement.

Spinal Elements said it will continue to market both its Amendia-branded products and the products it acquired with Spinal Elements. The rebranding is slated to be implemented across the company’s products and services during this year.

“Adopting the name Spinal Elements reflects our commitment to delivering innovative, best-in-class products and providing surgeon customers with the solutions they need to treat to their spinal patients. During the acquisition of Spinal Elements, Inc., one of the key attributes we identified was the deep brand awareness the company had developed over the past decade. This announcement highlights that awareness and signals to our customers that we will continue to be a leading innovator in the spine industry,” CEO Chris Fair said in a press release.

Amendia purhcased Carlsbad, Calif.-based Spinal Elements for an undisclosed amount in April.

Spinal Elements produces the Ti-Bond porous titanium coating designed for orthopedic devices, and the Lucent XP expandable cage and Clutch interspinous device.