• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • Subscribe

MassDevice

The Medical Device Business Journal — Medical Device News & Articles | MassDevice

  • Latest News
  • Technologies
    • Artificial Intelligence (AI)
    • Cardiovascular
    • Orthopedics
    • Neurological
    • Diabetes
    • Surgical Robotics
  • Business & Finance
    • Wall Street Beat
    • Earnings Reports
    • Funding Roundup
    • Mergers & Acquisitions
    • Initial Public Offering (IPO)
    • Legal News
    • Personnel Moves
    • Medtech 100 Stock Index
  • Regulatory & Compliance
    • Food & Drug Administration (FDA)
    • Recalls
    • 510(k)
    • Pre-Market Approval (PMA)
    • MDSAP
    • Clinical Trials
  • Special Content
    • Special Reports
    • In-Depth Coverage
    • DeviceTalks
  • Podcasts
    • MassDevice Fast Five
    • DeviceTalks Weekly
    • OEM Talks
      • AbbottTalks
      • Boston ScientificTalks
      • DeviceTalks AI
      • IntuitiveTalks
      • MedtechWOMEN Talks
      • MedtronicTalks
      • Neuro Innovation Talks
      • Ortho Innovation Talks
      • Structural Heart Talks
      • StrykerTalks
  • Resources
    • About MassDevice
    • DeviceTalks
    • Newsletter Signup
    • Leadership in Medtech
    • Manufacturers & Suppliers Search
    • MedTech100 Index
    • Videos
    • Webinars
    • Whitepapers
    • Voices
Home » Align Tech files suit against Israeli competitor Strauss & Co

Align Tech files suit against Israeli competitor Strauss & Co

November 6, 2018 By Fink Densford

Align Technology

Align Technology (NSDQ:ALGN) has filed a suit against competitor Strauss Diamond Instruments, a subsidiary of Israel-based Strauss & Co, claiming that Strauss’s MagicSleeve product infringes upon Align’s own iTero Element sleeves, and that the company has engaged in “false and misleading advertising” of the product.

The suit was filed in the US District Court for the Northern District of California, San Jose Division and includes claims of unfair competition and false designation, patent infringement, federal trademark infringement, trademark counterfeiting, federal trademark dilution and other business code violations, according to court documents.

Strauss Diamond’s MagicSleeve is intended to cover the wand portion of Align Tech’s iTero Element scanner, a device designed to produce a computer-based 3D model of a patient’s teeth as an alternative to traditional teeth impressions.

Align produces its own sleeve for the iTero scanner which incorporates specific design elements the company said are made to allow the device to operate at maximum efficiency, and to prevent cross-contamination.

Align Tech said that the MagicSleeve “is a direct knock-off of Align’s own iTero Element scanner sleeve, except that [Strauss’s] MagicSleeve is significantly inferior in quality to Align’s genuine product,” according to court documents.

The suit goes on to claim that Strauss markets the sleeve across multiple platforms, and in its advertisements it “implies to consumers an association with Align and Align’s iTero Element scanner system.” Strauss also claims the sleeve will result in a “25% faster scanning time,” which Align claims is false.

Align lays out a number of ways in which it believes the MagicSleeve differs from its official product, and claims that use of the product could result in less-than-standard outcomes. Align also claims that the product infringes on the patents related to the official sleeve.

The suit seeks to stop Strauss from using any of Align’s trademarked products in their advertisements and to suspend and recall products sold “with the use of the Invisalign and/or iTero marks, or any other confusingly similar mark,” according to court documents. The company is also seeking reimbursement for profits from the sale or distribution of the system.

Last month, Align Technology saw shares tumble over 20% after the orthodontic device maker posted downbeat guidance alongside third quarter earnings that beat The Street.

Filed Under: Dental, Legal News, Patent Infringement Tagged With: aligntechnology, straussco

More recent news

  • Johnson & Johnson MedTech launches new Volt plating systems for radius, humerus
  • PharmaSens, SiBionics collab on all-in-one insulin patch pump
  • Beta Bionics to pair iLet automated insulin delivery system with Abbott’s dual glucose-ketone sensor
  • Anaconda Biomed wins CE mark for funnel catheter
  • FDA approves Neuspera neuromod for urinary incontinence

Primary Sidebar

“md
EXPAND YOUR KNOWLEDGE AND STAY CONNECTED
Get the latest med device regulatory, business and technology news.

DeviceTalks Weekly

See More >

MEDTECH 100 Stock INDEX

Medtech 100 logo
Market Summary > Current Price
The MedTech 100 is a financial index calculated using the BIG100 companies covered in Medical Design and Outsourcing.
MDO ad

Footer

MASSDEVICE MEDICAL NETWORK

DeviceTalks
Drug Delivery Business News
Medical Design & Outsourcing
Medical Tubing + Extrusion
Drug Discovery & Development
Pharmaceutical Processing World
MedTech 100 Index
R&D World
Medical Design Sourcing

DeviceTalks Webinars, Podcasts, & Discussions

Attend our Monthly Webinars
Listen to our Weekly Podcasts
Join our DeviceTalks Tuesdays Discussion

MASSDEVICE

Subscribe to MassDevice E-Newsletter
Advertise with us
About
Contact us

Copyright © 2025 · WTWH Media LLC and its licensors. All rights reserved.
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of WTWH Media.

Privacy Policy