Medtech industry group AdvaMed said today it launched AdvaMed Digital, a new sector within its association dedicated to companies in the digital health space.
The newly launched sector will look to provide specialized expertise for companies in the digital health sector, focused on the unique challenges within the emerging industry.
“From mobile devices that provide individuals personalized health care information to harnessing big data to find solutions for entire patient populations, digital health companies are transforming how we think about health care every day. This new frontier of care promises incredible benefits for patients and efficiencies for health care systems, but only if public policies are in place that promote innovation along with high standards for patient safety, and companies understand how to navigate the regulatory and reimbursement systems still being developed. That’s why AdvaMed Digital is an essential resource for digital health companies and a key stakeholder in shaping the policy environment for this emerging area of health care,” AdvaMed CEO & prez Scott Whitaker said in a press release.
AdvaMed Digital aims to engage with digital health companies to explore digital health trends and solutions, engage with policymakers, thought leaders and stake holders, address critical public policy issues and advocate for the advancement of the industry.
“AdvaMed has already been a leader on so many issues impacting the digital health space – from software regulation to cybersecurity to interoperability standards – just to name a few. AdvaMed Digital will provide even more focus on these and other critical issues – some of which are only beginning to emerge,” Qualcomm gov’t affairs director Robert Jarrin said in a prepared statement.
The group said it will also use its sway to help “shape pro-innovation regulatory and reimbursement policies” in the U.S. and abroad.
“Digital health companies range from large multinationals to 1-person start-ups, but no matter their size or history, they can all benefit from being part of AdvaMed Digital. The rules on digital health are just now being written, and companies in this space are going to want to be at that table with a partner and advocate like AdvaMed to make sure those rules foster innovation, not inhibit it,” Philips global regulations & standards head Elisabeth George said in prepared remarks.