It used to be Sales (field/inside), distributors, business development, or licensing partners were responsible for selling and cultivating business relationships. Marketing would generate awareness and nurture leads among the target audience. Customer service took care of customer problems and answering customer questions post sales. Professional services implemented customer chosen solutions. Customer advocates dealt with supporting customer goals. Customers would buy and use a company product or service. Product development’s job was developing products. While this has not changed, uniting and validating each department’s customer knowledge is key to successfully and effectively fulfilling customer needs.
After clicking the "Download Library Item" for the first time, you'll be asked to enter a valid email address to verify your download. Once you submit your email and it is successfully validated, the download should begin immeditely per your browser's preferences for .pdf document handling. You'll only need to validate once, then you'll be able to download other white papers directly from our Knowledge Library, without going through the validation process again. Please note that some users may have to return to the Knowledge Library after their email address is validated to download their first file; after that they should be able to download more files immediately.