The MOXO wearable was originally developed to study the stress levels of children who have autism. That device, commercialized through MIT professor Rosalind Picard’s startup Empatica, was developed into the E4 wristband that can sense when a seizure is going to occur.
Now, Denver-based mPath is using its sensor to help bring market research insights to companies to help improve their product offerings. The device is designed to pinpoint subconscious responses to different stimulants, like if a consumer gets excited about a certain product or is bored by a performance.
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