Establishing a sales certification program is not simple or cheap, and few companies do it well. This whitepaper dives into 7 elements of a successful sales certification program which include: Enabling sales reps a platform for perfecting their delivery Certification without the challenges of logistics or connectivity Sharing best practices & objection handling Leveraging this […]
Allego
How Mobile Access Drives Sales Performance
By Jennifer Kady, Marketing Executive, Allego It shouldn’t be surprising that as the mobile workforce grows, the office as “home base” is now becoming less commonplace. According to Forrester’s 2013 Mobile Workforce Adoption Trends study, “Today, we characterize 29% of the global workforce as anytime, anywhere information workers—those who use three or more devices, work from multiple locations, […]
What Exactly Is Sales Enablement?
By Jennifer Kady, Marketing Executive, Allego What is sales enablement? Simply put, it’s a role that helps sales teams to be more productive. Gartner defines it as, “The activities, systems, processes and information that support and promote knowledge-based sales interactions with client and prospects.” The role of sales enablement is not a traditional sales role—but instead a […]
5 Ways to Make Onboarding Sales Reps More Effective
By Jennifer Kady, Marketing Executive, Allego Attracting the right candidates for sales positions takes skill and persistence, but keeping your new hires happy and engaged can be even more challenging. In an area where it’s notoriously difficult to retain A-players, it’s essential that new sales hires get started off on the right foot in order […]
3 Keys to Maximize Your Investment in Sales Asset Management
By Melyssa Plunkett-Gomez, Sales Executive, Allego In recent years, the Sales Asset Management (SAM) market – Sales Playbooks, Sales Content Management – has exploded. With relatively new entrants like Highspot, Seismic and more established solutions like Brainshark and CallidusCloud, companies are utilizing SAM to create, manage, package and distribute the right customer-facing content to the […]