Seven years after the digital respiratory startup Propeller Health launched, co-founder and chief technology officer Greg Tracy told a crowd at this year’s Medical Sensors Design Conference that what started as an attempt to build sensors for respiratory devices has slowly evolved into a “hardware-enabled software company.”
“We thought that we were going to go build devices and drop this magical things in patients’ lives and they were going to get better,” he said. “And we were wrong about that. It turns out that onboarding people and injecting technology into their life isn’t like throwing pixie dust. It’s actually very hard.”
But after an intentional shift in focus, the Madison, Wis.-based company has learned a lot about developing connected respiratory devices and using that data in a way that serves their patients.
“We’ve built the world’s best analytics engine for respiratory patients,” he said.