What would Thomas James Smith think of his old cod-liver oil company now?
Smith & Nephew, the British medical device conglomerate and the brainchild of that 19th century fish-oil salesman, can now claim an advertising award among its list of achievements.
CLIOs are given out yearly to recognize excellence in commercial advertising. Smith and Nephew, which houses its Endoscopy unit in Andover, Mass., took home a bronze medal for the “Driven to Perform” campaign for its line of joint replacement products.
The awards were announced last week at a reception in Manhattan. The ceremony marked the first-ever CLIO Healthcare Awards.
Here’s the winning ad: