Social media grows in healthcare as hospitals attempt more outreach

January 4, 2011 by MedCity News

Hospitals had a total of 2,337 social networking sites as of the end of November, and that number looks to grow.

Web 2.0

Hospitals have increasingly turned to social media over the past few years to connect with patients and get their messages out, a trend that’s virtually certain to grow.

To be exact, 809 hospitals have a total of 2,337 social networking sites as of the end of November, according to Ed Bennett, director of web strategy at the University of Maryland Medical Center. The vast majority of those are Facebook, Twitter and YouTube accounts.

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